Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew

(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO

Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight

(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the

Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have

(3 min. read) No one can argue that it’s been a challenging several years for just about every commuter on the planet. With the pandemic

(3 min. read)The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social

(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics

(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many

(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone

(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their

(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about

(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or

(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a

(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business

(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle

(3 min. read)  Gone are the days of direct mail, flyers and commercials to get your business in front of customers (at least for now).

(2 min. read) Keeping company branding consistent across a wide range of media has always been challenging. With the social media explosion in recent years, keeping

(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter