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Dennis Connaughton Named General Manager, GLM Inc.
Hamburger Helper: Brand Marketing Spotlight Series
Five Keys to Track Audience Engagement
Mars’s M&M’s: Brand Marketing Spotlight Series
LinkedIn Vs. Facebook – How, When & Why to Use Them
Hasbro’s Monopoly: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew
Instagram Profile Essentials
(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO
Oscar Mayer: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight
Wait! Don’t Pull the Plug on that Print Magazine!
(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the
Planters’ Mr. Peanut: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have
How to…Transition Staff Back into the Office
(3 min. read) No one can argue that it’s been a challenging several years for just about every commuter on the planet. With the pandemic
How to…
Use Social Media as a Customer Support Tool
(3 min. read)The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social
How To Build A Resilient Snowman: An Allegory On The Current State Of Magazine Publishing
Today is February 12, and I’m staring out the window of GLM’s Hoboken, NJ offices, watching the snow accumulate and gradually hide the pavement on
5 Digital Content Options to Grow your Business
Outsource your Marketing Plan? Maybe
Four Tips to Improve SMO
Using Infographics in your Marketing Strategy
Email Marketing – Four Ways to Stand Out from the Crowd
Long Live Print!
(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a
Six Design Tips for Digital & Print
(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business
Social Media Resource Roadmap
(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle
Outsourcing your Social Media
(3 min. read) Gone are the days of direct mail, flyers and commercials to get your business in front of customers (at least for now).
Brand Consistency and Social Media
(2 min. read) Keeping company branding consistent across a wide range of media has always been challenging. With the social media explosion in recent years, keeping
Enhance your Social Media Posts
(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter
Social Media – 5 Top Tips to Selecting the Best Platform
(3 min. read) If you’re looking to attract new customers, increase your business’s market reach, or simply build brand awareness, then an active social media
Five Ways to Incorporate Social Media into Your Marketing Plan
According to a recent Pew Research Center’s Social Media Fact Sheet, (https://www.pewresearch.org/internet/fact-sheet/social-media/) 72% of U.S adults use at least one social media site. What are
BRAND SPOTLIGHT
Brand Spotlight Archive
The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target …
A plethora of essentials are needed for a business of any size, and a good email list is one of them. Having …
GLM Custom launched in October 2021 after many meetings and conversations revolving around three things: Timing – Is it a good time? …
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