BLOG
How to…
Use Social Media as a Customer Support Tool
(3 min. read)The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social
5 Digital Content Options to Grow your Business
(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics
Outsource your Marketing Plan? Maybe.
(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many
Four Tips to Improve SMO
(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone
Using Infographics in your Marketing Strategy
(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their
Email Marketing – Four Ways to Stand Out from the Crowd
(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about
Text (SMS) Marketing – Can it Work for your Business?
(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or
Long Live Print!
(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a
Six Design Tips for Digital & Print
(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business
Social Media Resource Roadmap
(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle
Outsourcing your Social Media
(3 min. read) Gone are the days of direct mail, flyers and commercials to get your business in front of customers (at least for now).
Brand Consistency and Social Media
(2 min. read) Keeping company branding consistent across a wide range of media has always been challenging. With the social media explosion in recent years, keeping
Enhance your Social Media Posts
(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter
Social Media – 5 Top Tips to Selecting the Best Platform
(3 min. read) If you’re looking to attract new customers, increase your business’s market reach, or simply build brand awareness, then an active social media
Five Ways to Incorporate Social Media into Your Marketing Plan
According to a recent Pew Research Center’s Social Media Fact Sheet, (https://www.pewresearch.org/internet/fact-sheet/social-media/) 72% of U.S adults use at least one social media site. What are
Top 8 Reasons to Outsource Your Next Custom Publishing Project
The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target audience. This occurs
Tips to grow your email list (a.k.a. your Fan Base)
A plethora of essentials are needed for a business of any size, and a good email list is one of them. Having the email addresses