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Hasbro’s Monopoly: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew
Instagram Profile Essentials
(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO
Oscar Mayer: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight
Wait! Don’t Pull the Plug on that Print Magazine!
(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the
Planters’ Mr. Peanut: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have
How to…Transition Staff Back into the Office
(3 min. read) No one can argue that it’s been a challenging several years for just about every commuter on the planet. With the pandemic
How to…
Use Social Media as a Customer Support Tool
(3 min. read)The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social
How To Build A Resilient Snowman: An Allegory On The Current State Of Magazine Publishing
Today is February 12, and I’m staring out the window of GLM’s Hoboken, NJ offices, watching the snow accumulate and gradually hide the pavement on
5 Digital Content Options to Grow your Business
(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics
Outsource your Marketing Plan? Maybe.
(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many
Four Tips to Improve SMO
(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone
Using Infographics in your Marketing Strategy
(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their
Email Marketing – Four Ways to Stand Out from the Crowd
(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about
Text (SMS) Marketing – Can it Work for your Business?
(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or
Long Live Print!
(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a
Six Design Tips for Digital & Print
(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business
Social Media Resource Roadmap
(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle
Outsourcing your Social Media
(3 min. read) Gone are the days of direct mail, flyers and commercials to get your business in front of customers (at least for now).
Brand Consistency and Social Media
(2 min. read) Keeping company branding consistent across a wide range of media has always been challenging. With the social media explosion in recent years, keeping
Enhance your Social Media Posts
(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter