Mars’s M&M’s: Brand Marketing Spotlight Series
October 25, 2023
(7 min. read) Next up in our Brand Marketing Spotlight Series — chocolate candy for all “funkind,” M&M’s. In this series, GLM will continue to
Hasbro’s Monopoly: Brand Marketing Spotlight Series
September 15, 2023
Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew
Instagram Profile Essentials
September 15, 2023
(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO
Oscar Mayer: Brand Marketing Spotlight Series
September 1, 2023
Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight
Wait! Don’t Pull the Plug on that Print Magazine!
August 23, 2023
(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the
Planters’ Mr. Peanut: Brand Marketing Spotlight Series
July 18, 2023
Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have
How to…Transition Staff Back into the Office
July 12, 2023
(3 min. read) No one can argue that it’s been a challenging several years for just about every commuter on the planet. With the pandemic
How to…
Use Social Media as a Customer Support Tool
March 6, 2023
(3 min. read)The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social
How To Build A Resilient Snowman: An Allegory On The Current State Of Magazine Publishing
February 12, 2023
Today is February 12, and I’m staring out the window of GLM’s Hoboken, NJ offices, watching the snow accumulate and gradually hide the pavement on
5 Digital Content Options to Grow your Business
February 9, 2023
(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics
Outsource your Marketing Plan? Maybe.
January 31, 2023
(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many
Four Tips to Improve SMO
January 20, 2023
(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone