(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter which platform you use, what your marketing goals are or what your strategy may be, these six tips will help you create a well-designed post. Keep branding consistentIf you haven’t […]

Best Social Media Platforms, Social Media – 5 Top Tips to Selecting the Best Platform

(3 min. read) If you’re looking to attract new customers, increase your business’s market reach, or simply build brand awareness, then an active social media presence must be an essential component of your marketing efforts. According to the Search Engine Journal, 84% of Americans use at least one social media network. Before you dive into the […]

Five Ways to Incorporate Social Media into Your Marketing Plan

According to a recent Pew Research Center’s Social Media Fact Sheet, ( 72% of U.S adults use at least one social media site. What are you doing to connect your business with existing or potential customers on social media? Whether you’re starting a new business or revamping your marketing strategy, including social media is a […]

Outsource Publishing - Top 8 Reasons to Outsource Your Next Custom Publishing Project

The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content—via print, internet, and other media—so intrinsically valuable that it moves the recipient’s behavior in a desired direction. Recent trends in publishing point to a […]

Business Marketing - Tips to grow your email list

A plethora of essentials are needed for a business of any size, and a good email list is one of them. Having the email addresses of your clients, subscribers, readers, and customers allows you additional flexibility to directly communicate with your audience. This is especially helpful during the trying times of social media outages (the unforgettable […]