(3 min. read)
What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics and more. Anything that can be viewed online or downloaded is considered digital publishing.
According to Statista, as of July 2022, there were more than 5 billion active internet users worldwide. Creating digital content and posting it across your social media platforms can connect you with a broader audience. People rely on the convenience and easy access to content from their mobile devices and computers.
Here are a few ways that you can work digital content into your social media strategy.
Blog
This is a commonly used type of digital publishing. Starting a blog simply requires having a website where the content can be displayed. Ideally, host the blog on a site for which you have ownership. If you post on a free blog site, you do not technically own the content you create. A blog can help establish your brand as an expert in your field, a place to share experiences with your audience or help generate leads. If you do add a blog, keep it anywhere from 500 to 1,000 words, and include a graphic that can be shared with the link to the post. Post regularly and aim to use a consistent style or voice.
Videos
Videos get a great deal of attention due to the increasing popularity of TikTok, Facebook Reels and YouTube. A video of just two to three minutes in length can showcase a product or service succinctly and memorably. It is a best practice to include a call-to-action at the end to invoke some sort of response from your viewers. Another popular format is a how-to video. It seems no matter what topic or DIY project we search today, we can find someone to show us how to do it. Demonstrating your knowledge in a video can strengthen trust and build brand reputation while bringing in customers. It takes a little know-how to generate a quality video and to edit it down to length and focus in on the message. Remember, you can always search the topic and follow the guidance of a successful video poster who garners a high number of views!
Newsletters
An eNewsletter provides you a way to connect with your audience directly through their email inbox. This can help you build a strong relationship with your customers while promoting your products or services. The eNewsletter should provide valuable and helpful information that is relevant to your customers and may be hard to find elsewhere. Use your social media platforms and company website to gather email addresses. Be sure that people have opted-in to your newsletter or you could be marked as a spammer. Research the various sites that offer electronic email services. Some have free plans if you have a small circulation, and all offer a variety of ready-to-use templates.
Memes
Probably one of the most common and simplest forms of digital content you see on social media is a meme. Memes are a humorous, yet quick way to catch your audience’s attention and convey a mood, emotion, or idea. There are websites that provide easy ways to generate a meme. However, keep in mind your audience and branding and use something appropriate.
White Papers
A white paper is highly informative, and usually covers a more complex issue or topic. If your business focuses more on the side of research or product creation, then this may be the best option for you. White papers help readers understand an issue or solve a problem. It can also highlight a product or service offered by an organization. These are best suited for business-to-business marketing campaigns. They’re comprised largely of text with some graphics and are usually offered as a PDF file, available for download from a company website.
There are many more areas to explore when it comes to digital content. These are just a few to consider adding into your marketing strategy as you grow your audience.
Creating compelling, relevant content that connects your business with existing customers, while driving new customers in the door is incredibly important, but it’s time-consuming work. We are here to help!
For more than 40 years, GLM has served as an asset and a proven go-to partner. Our extensive experience allows us to support, guide and continually improve the standard for our clients. Our hands-on customer care approach and impeccable reputation have allowed us to maintain relationships that span decades.
Give us a call today – (844) GLM-2456 or visit us at www.glminc.stagingdevs.com