(5 minute read) Next up in our Brand Marketing Spotlight Series — “the Helping Hand” in American kitchens, Hamburger Helper, now known as Helper. In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and offer tips on how to […]
(3 minute read) In today’s world of endless content and distractions, connecting with your audience and growing your following can be a real challenge. Keeping your audience interested and engaged is both an art and a science. Luckily, with the following data metrics, you can gauge content interest and build a loyal and organic audience. […]
(7 min. read) Next up in our Brand Marketing Spotlight Series — chocolate candy for all “funkind,” M&M’s. In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and offer tips on how to utilize their methodology for your own […]
(2.5 minute read) LinkedIn and Facebook are both powerful social media platforms with distinct purposes and audiences, making them useful for different aspects of business. Here’s a breakdown of how, when, and why to use each platform for your business: LinkedIn How: When: Why: Facebook: How: When: Why: To wrap it up, LinkedIn is more […]
Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew we needed them – Hasbro’s Monopoly. In this series, GLM will continue to highlight a well-known brand and from a marketing standpoint dive into how they achieved their level of […]
(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO game, it’s time to level up your brand’s profile, too. Here are five things you could be doing to make sure that your brand’s searchability is the best it can be. These […]
Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and offer tips on how to utilize their methodology for your own strategy! Here are […]
Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have — Planters’ Mr. Peanut! In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and […]
(3 min. read)The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social media users is expected to increase by more than six million in 2023 to a staggering 308.27 million . Now is the time to focus on creating a customer care […]
(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics and more. Anything that can be viewed online or downloaded is considered digital publishing. According to Statista, as of July 2022, there were more than 5 billion active internet users […]
(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many hats, and it often includes being the marketing department. “Do more with less staff” has been the business norm for years but it’s exhausting. What if you could shift a […]
(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone is searching for keywords associated with your brand or product. But what about social media optimization? Social media optimization (SMO) involves creating content that encourages and entices people to engage […]