Using Infographics in your Marketing Strategy

(3 min. read)

Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their marketing strategy to increase focus on visual identity. In fact, 50.5% of those surveyed said that visual content was very important to their
marketing strategy and 19% said their strategy is nothing without it. Rather than just taking a photo or a video, occasionally mix in an infographic to your post. If you’re unsure of how to do this, here are four tips that can guide you, using a clothing store as an example.

Data – Eco-Friendly Fashion with information on different materials used for clothing.
Timelines – The history of the little black dress.
How To Tips – How to accessorize an outfit.
Comparisons – Suit and tie versus tuxedo.
Lists – What not to wear.
Flowchart – What’s the perfect dress for me?
For more inspiration, do an online search for infographics in your industry and review the images uncovered in your search to see what strikes a chord.

Make it Useful
Consider your audience when preparing to create and use an infographic. Create a list of topics you know will interest your audience. Highlight a topic that you are an expert in or strive to inform or educate them on a trending or timely topic. What is the message you want to convey
and what do you want them to take away from your infographic? Knowing that information can help you build out or collect the data that you need.

Infographic Best Practices
An effective infographic should have a powerful introduction, a well-structured body and professional images and icons. The overall piece needs to clearly convey your message by combining text and graphics into a seamless weave. The graphics can include pie charts, line graphs, clip art, and more.

Design
Keep the design simple and on brand. Avoid including too much information in one piece of art. Keep it to one simple concept when possible. Refer to other graphics that you have previously generated to keep you on brand to help establish colors and fonts. Consistency within your
posts is key as people scroll through your feed on a social media platform.

Online Platforms
There is an abundance of options available when looking for a platform to build out your infographic. Many platforms have templates to use as a base and some even have icons you can select. If you have a budget, you can gain access to more tools. There are great free sites to
explore as well. Just beware that they may put their logo on your final piece. Check out this article with a list of a few platforms to try out:  https://buffer.com/library/infographic-makers/.

Generating original graphics may be time consuming but the return can be worth it. You may see increased interaction with your post or an increase in people sharing the post. It also catches people’s eye as they scroll through their feeds. Infographics can also build brand credibility so be sure to research all facts and figures you use.

Creating compelling, relevant content that connects your business with existing customers, while driving new customers in the door is incredibly important, but also time-consuming. GLM Custom is here to help.

We deliver social media management packages custom tailored to fit the needs and meet the goals of our clients. Ask us to build a strategy and management plan that’s perfect for your business!
Visit us at www.glmcustom.com

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