(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their marketing strategy to increase focus on visual identity. In fact, 50.5% of those surveyed said that visual content was very important to theirmarketing strategy and 19% said their strategy is nothing […]

(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about your business? Email marketing may be the solution. However, your customers are sending and receiving emails all day long. How can your message cut through the noise and catch their […]

(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or update directly to a customer via text message on theirmobile device. It is used to increase brand awareness, generate sales, and boost customerengagement. If you can imagine a way to […]

(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle it all. There are tools that help you design your posts, others to streamline your posting schedule across multiple channels, and finally, sites solely dedicated to analyzing the performance metrics […]

(3 min. read)  Gone are the days of direct mail, flyers and commercials to get your business in front of customers (at least for now). These days, using social media to build a strong brand reputation and connect with your audience is a necessity. Since the platforms are free to register and offer low-cost options […]

(2 min. read) Keeping company branding consistent across a wide range of media has always been challenging. With the social media explosion in recent years, keeping your brand consistent across multiple onlineplatforms only increases that challenge. Connecting with an online audience gives your brand a broader reach and can make it a more personalinteraction. Therefore, it […]

(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter which platform you use, what your marketing goals are or what your strategy may be, these six tips will help you create a well-designed post. Keep branding consistentIf you haven’t […]

(3 min. read) If you’re looking to attract new customers, increase your business’s market reach, or simply build brand awareness, then an active social media presence must be an essential component of your marketing efforts. According to the Search Engine Journal, 84% of Americans use at least one social media network. Before you dive into the […]

According to a recent Pew Research Center’s Social Media Fact Sheet, (https://www.pewresearch.org/internet/fact-sheet/social-media/) 72% of U.S adults use at least one social media site. What are you doing to connect your business with existing or potential customers on social media? Whether you’re starting a new business or revamping your marketing strategy, including social media is a […]

A plethora of essentials are needed for a business of any size, and a good email list is one of them. Having the email addresses of your clients, subscribers, readers, and customers allows you additional flexibility to directly communicate with your audience. This is especially helpful during the trying times of social media outages (the unforgettable […]