Revenue
REVENUE
Your Bottom Line. Elevated.
GLM has been establishing new financial milestones for our clients for over 40 years.
A truly immersive partner, GLM’s expert sales team integrates seamlessly, representing your brand with passion and attention to detail.
And GLM handles it all from pre-sale competitive analysis and market research, to post-sale invoicing and payment processing.
Benefits
At GLM, our Sales team includes some of the best talent in the industry, with the experience, intelligence and connections to enhance your media brand and generate meaningful, measurable results. Our media representatives bridge the gap between audience and advertiser, developing meaningful and relevant partnerships for our clients.
With access to the most up-to-date research and powerful data tools, our publishers receive ever-increasing results with dedicated efforts in print, digital, events and sponsorship.
For more than four decades, GLM has served the publishing and association industries through a multitude of media services, selling over half billion dollars in advertising revenue! GLM can evaluate your publication to determine how best to increase revenue, increase membership and strengthen your brand.
Advertising and Sponsorships
As just one of GLM’s revenue offerings, our team of experienced salespeople will take an in-depth look at your publication or website and determine ways to increase revenue through additional sales. We use tools that allow us to take a deep dive into your competition to ensure you are getting your fair share or more of the market share.
Competitive Analysis
GLM’s most successful revenue generation tool is the competitive analysis. This valuable custom report provides actionable insights regarding the ad dollars for which your business is competing. This information is used to spark immediate revenue growth. The first step is to do a thorough analysis of the marketplace that your business operates within. GLM identifies a competitive set targeted to your universe of advertisers, and we create a report that includes a 12 to 24-month review of the advertisers that are spending ad dollars with your competitors.
We identify every advertising account, along with the frequency and issues in which they ran. We next identify the decision maker, whether at the agency, or the brand, and provide their contact information. Finally, we pinpoint each brand’s planning months, peak spending times, and notable position requests. This process identifies the most relevant targets in the current market and allows for extremely actionable forecasting and goal planning. GLM’s competitive analysis reveals tremendous opportunities and ultimately yields fantastic results that will provide increased revenue.