ABOUT

Delivering Innovative Solutions & Unmatched Value
Since 1980

GLM Custom, a division of GLM Communications, Inc., offers multi-platform print and digital products and services.

GLM Communications, Inc. was founded in 1980 as a NYC-based publisher rep firm. Today, our expansive offerings include full-service sales and marketing capabilities, custom publishing, content marketing, social media management, and a suite of design services. 

For more than 40 years, GLM has served as an asset and go-to partner for our clients. Our extensive experience allows us to support, guide and continually improve the standard for our premier publishing and brand clientele.

Our hands-on customer care approach and impeccable reputation have allowed us to maintain relationships that span decades.

Meet the GLM Custom Team

Gerald Massa

President

Gerald has been in the media industry for over two decades, focused within the advertising, marketing, publishing, research, and consulting sectors. He is a New York native who leads the firm to better meet the needs of clients. Gerald’s responsibilities include company strategy, services development, and partnerships, as well as the recruitment of talented individuals and the building of strong teams in sales, marketing, and operations. He works continuously to advance GLM’s mission to identify and fulfill the needs of clients while providing unmatched value.

He has overseen the extensive modernization of the processes and procedures within our 40+ year old firm. These include the development and successful launch of several new divisions, broadly expanding organizational capabilities.

He is an advocate for the print media industry and on the board of NAPR. Gerald’s specialties include revenue strategy, media growth, audience development, industry partnerships, and brand marketing.

Cliff Tallman

VP, Services & Consulting

As VP, Consulting, Cliff brings a wealth of knowledge and tremendous industry experience as publisher of popular titles such as House Beautiful, US Weekly, Architectural Digest, Sailing World, and Cruising World. He is also the co-founder of Pharmaceutical Commerce and Perillo Traveler magazines. Cliff works closely with publisher clients and their staff in all areas of media publishing with a focus on initial launches, marketing strategy, operations, content marketing, creative direction, redesign, and re-organization. Cliff is a 10th Special Forces, Airborne veteran.

JoAnn Sardo

VP, Operations & Custom Publishing

As a team-focused, motivational leader with an exceptional ability to think creatively and execute strategically, JoAnn brings insight and a unique perspective to the GLM team. She has served as an editor, writer, operations VP, and general manager and possesses multiple skill sets founded in solid business basics. She was instrumental in assisting with the launch of Media Ventures, Inc., a custom publishing company that thrived for 25 years in a highly competitive industry. She has overseen the operations of multiple magazines, including Perillo Traveler, Pharmaceutical Commerce, Coastal Boating, and numerous regional magazines. Sourcing new clients and securing their business through her exceptional customer service and ability to simplify the publishing process for clients has allowed her to thrive in an ever-evolving industry. From concept creation to shipment of the final digital or printed publication, JoAnn’s expert guidance results in successful media products.

Jacqueline Tobin

VP, Sales & Revenue

Jacqueline is a proven sales leader with 25+ years of sales and marketing experience. She worked in both print and digital media developing and advising brands with consumer strategies and marketing tactics for well-known titles including Time, New York Daily News, and Fortune. Jacqueline’s work involved creating impactful campaigns for brands like USAA, Google, Pfizer, and General Motors. She currently assists clients in advertising sales, brand relations, and revenue strategies.

Sabrina Camacho

VP, Marketing & Strategy

Sabrina brings 20+ years of experience working in hospitality sales, events, and marketing. Producing events for brands such as Hewlett-Packard, AstraZeneca, Estee Lauder, Roche and large trade and consumer conventions, she composes and executes plans effectively and cost-efficiently. Sabrina handles clients who request accounting, research analysis, event consultation, and marketing strategy services.

Robert Birkhead

VP, Business Development

Robert is an accomplished innovator with 20+ years of integrated sales and new business development experience. He built solid client relationships and revenue growth for companies like Panasonic, United Airlines, IBM, Samsung, and Merck. Brands appreciate his consultative approach to creating multi-platform programs. Robert’s focus is on campaign strategy, advertising sales, and business development.

Pamela Blyth

Director, Administrative Services

Pamela oversees all administrative support functions for the firm. As the go-to person in our Hoboken office, her responsibilities are numerous, and she wears many hats on a daily basis. Pamela is responsible for all contract processing, document review, and approval, art trafficking, the facilitation of client deliverables, client support, company mailings, and master scheduling.

Jake Dulligan

Sales Assistant & Research Coordinator

In his capacity as Sales Assistant & Research Coordinator, Jake oversees functions for both sales and research operations. Jake assists the sales department with planning, executing and performance tracking of hundreds of individual sales campaigns along with the servicing of 180 active clients. Jake is responsible for evaluating and monitoring campaign performance, the analysis of key metrics and the creation of comprehensive reports for the team. Jake is well versed in multiple databases, including Mail Chimp, Media Radar, ZoomInfo, and Salesforce, where he lead-sourced and generated more than 940 new business opportunities for the sales team.

Heidi Nelson

Director, Social Media

Hailing from rural Oregon, Heidi brings 20+ years of experience in both print and digital media. Heidi is an expert in creating and scheduling targeted digital assets, including social media and blog posts, eNewsletters, banner ads and eBlasts. She has developed digital content for multiple publications, including Perillo Traveler and Pharmaceutical Commerce. She manages ad files, digital content, and social media for the firm and its numerous publisher and brand clients, including providing monthly analytics and in-depth quarterly reports to track the growth of the campaigns.

Christina Walsh

Director, Web Development

Christina brings 12 years of website design experience to the GLM team. Her skills
include seven years using WordPress, in addition to being certified in both Hootsuite
and HubSpot.
As a supplement to web design, Christina is well-versed in troubleshooting,
updating, and enhancing websites. Additional expertise includes blog creation
and social media postings, with Pinterest being her specialty. Christina also
assists GLM with on-page and off-page SEO, and targeted email marketing

Leah DeGraw

Director, Videography and Photography

In her capacity as Videographer and Photographer for the firm, Leah strives to bring movement and excitement to our storytelling. She is a New Jersey native who received her Master’s Degree in Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University. Leah began her videography career in fashion and has expanded into other categories such as beauty, lifestyle, and social media. Leah uses her imagery in photo and video to help bring our client’s businesses to lif, representing a brand’s true story and mission.

Murphy B

Resident Good Boy

Woof.

Join GLM Custom

 If you are interested in GLM Custom employment opportunities, we welcome you to look at our openings and apply.

Ready To Chat?

Reach out and a GLM Custom representative will connect to learn more about your publishing needs.