Custom Content Proofreading & Editing  Design & Layout Social Media Management Video Production Printing & Distribution Podcasting Advertising & Sponsorship Sales Email Marketing Member Benefits Development

Top 8 Reasons to Outsource Your Next Custom Publishing Project

The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content—via print, internet, and other media—so intrinsically valuable that it moves the recipient’s behavior in a desired direction.

Recent trends in publishing point to a significant resurgence in niche custom titles, especially in the print arena. In 2020 and 2021, 60 and 122 new print titles respectively hit the newsstands (Publishers Daily, 12/29/2021). In addition, subscriptions are up. Research points in part to the pandemic playing a role in this increase due to people spending more time at home and looking to find new things to do while at home that doesn’t involve working all the time.

Here are the top reasons to outsource your next publishing project:

Budget Advantages

Outsourcing a project comes with multiple perks, one of which is receiving a targeted quote for the services to be rendered. This allows for an accurate accounting prior to the start of the project. No need to hire (and train) new employees, purchase needed equipment or increase overhead. Outsourcing allows total control over all costs.

Experience

You wouldn’t hire an electrician to redo your plumbing, right? Same goes for publishing. Let industry veterans manage your project and guide you through the ever-changing publishing environment. Skilled publishing experts also provide access to multiple topics written specifically for your audience.

Redirected Focus

Clients, or your business, can suffer when inundated with time-consuming tasks that come with building a new publication, especially if your staff is focusing on a project that is outside their wheelhouse. Outsource that annual publication or special edition, and your employees are free to focus on your core business and securing new customers.

Capitalize on Trends

Outsourcing allows your company to quickly capitalize on trends in your industry. Remain competitive and efficient by getting a jump on competitors without jeopardizing your core business.

New Revenue Streams

A custom publishing product can launch new revenue streams by tapping into new and different ideas specifically designed to grow, excite, and monetize your audience needs.

Bundled Services

You and your staff may know many things about your specific business, but what about the multitude of services that the word “publishing” includes? There’s social media management, print, digital, newsletters, blogs, and more. Outsourcing allows you to hire one expert to grow all aspects of your brand’s imprint.

Quality

When a team is stretched thin, the business runs the risk of providing substandard work to clients. Minimize the liability and outsource project tasks. A true publishing partnership protects the reputation of your company and increases customer loyalty.

Technology

GLM Custom keeps up with the technology, so you don’t have to.

As a turnkey media services publisher, GLM Custom can create and manage your custom publishing projects. Our publishing professionals are industry veterans who have seen the industry evolutions and technological advances, adjusted to them, and continued to improve upon the publishing process. We have listened, learned, and had countless successes. Let GLM Custom move your business forward with our content marketing initiatives.

We plan to cover a variety of topics in this space. We hope you’ll come to learn a little bit more about us and how we can help you communicate with your audience to keep them engaged, informed, and returning for more. Reach out to us for a no-cost, no-obligation quote at 844-GLM-2456 or hello@glmcustom.com.

Facebook
Twitter
LinkedIn

Tips to grow your email list (a.k.a. your Fan Base)

A plethora of essentials are needed for a business of any size, and a good email list is one of them. Having the email addresses of your clients, subscribers, readers, and customers allows you additional flexibility to directly communicate with your audience. This is especially helpful during the trying times of social media outages (the unforgettable day of Oct. 4, 2021 – the day Facebook, WhatsApp, and Instagram servers were down for almost a full, very long day, and the misguided hope that your posts will refresh) or yet another platform algorithm update. 

If you start with an email database, YOU have more control. You can communicate with your general audience and send curated content and revenue-generating campaigns to a segmented group. With a good email marketing service, you can analyze and track engagement of the email campaign. TIP: this is very useful to help keep your email list healthy and your audience looking forward to hearing from you.

If you start from scratch and don’t have an email database? First, make sure to have a reliable email marketing service (such as Constant Contact, Mailchimp, Emma). There are many good options out there that should meet your strategy and budget.

And now, on to the Tips:

Options On Your Website

  1. Make it easier to join your email newsletter with a call-to-action pop-up box.  
  2. Add an email subscription button at the top of the home page, and maybe your footer, if it makes sense.
  3. Create a downloadable informative guide/e-book/infographic enticing enough that your website visitors will offer their email address in return (and opt-in) to join your database.
  4. Offer exclusive content upgrades to email subscribers on your Blog or Informative Resources page.
  5. Offer a coupon/discount to new email subscribers on your home page.

Options On Your Social Media profiles and business pages

  1. Add email subscription sign-up links in your profile bio.
  2. Create a contest/giveaway and one of the entry requirements is to sign up for your newsletter.
  3. Post snippets of your email newsletter and tell them about the exclusive content they are missing; stir up some FOMO.
  4. On Instagram, use the stories swipe-up feature to lead them to your site (or create a landing page just for sign-ups)
  5. Create a visual content draw on Pinterest that drives them to the content on your website. Have a call-to-action pop-up to invite them to subscribe.
  6. If you have video content and have a YouTube channel, you can add Action Cards to your video and draw them to your website/landing page.

Options With Current Email Database

  1. Include a call-to-action option to share with friends and family.
  2. For those with an aging email database, consider a list cleanse and re-invite your database to opt-in; and in turn, those that do not opt-in should be archived.
    1. You’ll benefit with better data insights on an active audience. Data that can be used to gauge when and what your true audience engages with as well as give you the opportunity to bring in relevant revenue-generating partnerships.

Options To Increase Subscribers IRL (In-Person Events or Storefronts)

  1. One easy way to quickly sign-up new subscribers to your email list is with a QR code that will take them to the designated landing page. Best to create a minimal landing page focused mainly on the visitor subscribing to your newsletter.
  2. As previously mentioned, draw new subscribers in person with an activated coupon and exclusive offers/content for subscribing.
  3. Should you sponsor an event, ask the event organizer about including a post-event email campaign to the attendees inviting them to join your e-newsletter.

Partnerships are a Thing of Beauty

  1. Look for opportunities to form beneficial partnerships/allies and collaborate on projects that may interest your target audience. Projects may include webinars, social media “Live” interviews and conversations, and podcasts. Make sure to include call-to-action options.
  2. Guest blogging: Reach out to allies and ask them to write a blog post for their audience with an invitation to join your database.
  3. Collaborate on a promotional initiative, and market it on each other’s platforms and websites.

Some of these email database tips are standard and most have worked pretty well. As a turnkey media services publisher, GLM Custom can create and manage your email marketing strategy plans and ongoing projects. Our publishing professionals are industry veterans who have seen the industry evolutions and technological advances, adjusted to them, and continued to improve upon the publishing process. We have listened, learned, and had countless successes. Let GLM Custom advance you with your email marketing initiatives.

We plan to cover a variety of topics in this space. We hope you’ll come to learn a little bit more about us and how we can help you communicate with your audience to keep them engaged, informed, and returning for more. Reach out to us for a no-cost, no-obligation quote at 844-GLM-2456 or hello@glmcustom.com.

Facebook
Twitter
LinkedIn

Introducing GLM Custom

GLM Custom launched in October 2021 after many meetings and conversations revolving around three things:

  • Timing – Is it a good time?
  • Value – How much do we have to offer?
  • Sustainability – Do the services we offer have it?

Let’s examine these items individually:

Timing

No discussion of timing a launch in any industry in the past two years can be had without factoring in the pandemic. By the summer of 2020, as the virus kicked into high gear, the publishing industry was already adapting, evolving, and making plans to first survive, then thrive in the changing landscape. As part of our due diligence, we closely monitored the industry to determine where it was headed. New titles came out consistently – 60 new print magazines in 2020* and 34 in the first three months of 2021. The print quality was high, the content was targeted (home, fitness, finances, lifestyle) and the price tags ($8 – $12 per issue) reflected a captive audience and changing priorities. Timing. Check.

Value

GLM Custom’s sister company, GLM Communications, has provided value as a media services agency since 1980. Legacy brands have trusted GLM Communications to increase revenue as a trusted partner. We at GLM Custom realize that our most fundamental purpose is to provide value. The art of providing custom publishing services to those who are looking to save time and resources is valuable even at its most basic. At its core is the timeless value of communication. Associations need to communicate with members. Companies need to communicate with employees. Our role is to free up our clients to focus on their core business while keeping open the line of communication to members, employees, followers, and the audience you are looking to target. GLM Custom provides turnkey services including writing, research, fact verification, graphic design, printing, distribution, advertising sales, marketing support, podcast creation, and social media management. Value. Check.

Sustainability

There’s no easy way to gauge sustainability and we certainly don’t have a crystal ball. According to some, print was supposed to be dead by now. It’s not. We were supposed to be living in a paper-free, 100% digital environment. We do not. The one constant is the fact that people need communication. They want to know what’s trending, learn new things, improve their homes and their quality of life, and find a life/work balance. How they get that information has changed and will continue to change. No one predicted that a worldwide pandemic would change the way we look at print magazines. Print magazines have become something we can touch and feel and yes, take comfort in the words we read inside them. But it’s not just magazines. GLM Custom can be your collaborative partner in the creation of newsletters, annual reports, podcasts, corporate publications, and collateral material. Sustainable. Check.

As a turnkey media services publisher, GLM Custom will do the heavy lifting for you. Our publishing professionals are industry veterans who have managed successful titles such as House Beautiful, US Weekly, Architectural Digest, Sailing World, Cruising World, Pharmaceutical Commerce, Perillo Traveler and Coastal Boating. We have seen the industry evolution, adjusted to it, and then continued to improve upon the publishing process. We have listened, learned, and had countless successes. Let GLM Custom help you with your next publishing project.

We plan to cover a variety of topics in this space. We hope you’ll explore our website and learn a little more about us and how we can help you communicate with your audience to keep them engaged, informed, and coming back for more. Reach out to us for a no-cost, no obligation quote for your next publishing project.

Contact us today: 844-GLM-2456

Facebook
Twitter
LinkedIn